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American Signs & Designs is a division of RLD USA, Inc. We opened our first sign shop in a small garage in 1987 called Roddy’s Signs.


Over the years, our company has grown from being a one-man sign shop to one of the most versatile full-service sign companies in the Midwest. We have professionals covering every area of the sign industry, from commercial artists to professional craftsman and technicians.
   We have been featured twice in Sign Business Magazine. We were recognized as one of the top five sign-consulting firms in the United States for our understanding of ADA signs and regulations and we have received special recognition for our outstanding marketing skills.
   Our most recent accomplishments are in the field of LED programming technology. We have become a leader in the sales of LED signs not only because of the high quality products we sell but also because of our emphasis on sign message content and customer support.

we are only a phone call away

CALL 608-375-SIGN
​for a price estimate
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